Looking at some media trends in the digital age
Looking at some media trends in the digital age
Blog Article
Below is an intro to some current trends and practices in tv and content viewing.
Over the last few years, with the rise of digital media, the way in which people consume media has shifted significantly. For many years, traditional tv was the primary source of family entertainment for most people. However, ever since the advancement of streaming services, many audiences are averting from arranged tv, especially among younger individuals. Instead, international media content analysis shows that more individuals are buying subscriptions to streaming services, which strongly affirms the shift in audience consumption practices. These options are popular for enabling individuals to watch the programs and movies they want, whenever they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would recognise the appeal of streaming platforms as a popular media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing preferences in the market.
In the existing digital here age, smart phones have come to be one of the most popular tools that people are using to watch videos and gain access to media. These days, many social media networks are offering endless feeds of short, successive videos, that are growing in popularity among smart device users. In fact, statistics show that that worldwide, mobile content viewing is on the rise, revealing that short form content is among the fastest growing media trends today. These platforms permit users to see a collection of customised videos and interact immediately, making these videos much more appealing and addicting than conventional content. Short form videos are also being used regularly for news and educational functions, not just for home entertainment. Subsequently, this trend is shifting the way people are proactively looking for and counting on to get information, in a faster, shorter and more visual format.
With consistent shifts and advancements in the digital landscape, what are the current trends in media? Well, together with the rise of streaming platforms and short form video content, the method by which individuals are getting their news is also evolving. People are significantly turning towards internet news sources, instead of watching television, to find out about present worldly affairs. Nevertheless, at the same time, due to a constant flow of info, individuals are coming to be overwhelmed by huge volumes of content. In response to this, news companies are re-engaging audiences by making short form content that is more clear and easier to follow. Nowadays it is common to find news channels that have mass followings on social media websites. This pattern can be validated by the CEO of the fund that owns Euronews, for example. Using this approach has been necessary for providing individuals with trusted and authenticated news sources, in a form they can readily follow.
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